 A = zeros(15,40);
 A(2:9,2:3)     = 1;   % H
 A(5:6,4:5)     = 1;
 A(2:9,6:7)     = 1;

 A(3:10,10:11)  = 1;   % E
 A(3:4,12:15)   = 1;
 A(6:7,12:15)   = 1;
 A(9:10,12:15)  = 1;

 A(4:11,18:19)  = 1;   % L
 A(10:11,20:23) = 1;

 A(5:12,26:27)  = 1;   % L
 A(11:12,28:31) = 1;

 A(6:13,34:35)  = 1;   % O
 A(6:7,36:37)   = 1;
 A(12:13,36:37) = 1;
 A(6:13,38:39)  = 1;
